during the last few months i've seen commercials featuring songs from bands that i'd never have guessed would be selling their music. there was the feelies in a volvo commercial, and mates of state who actually appear in a wireless phone commercial while for the actor plays. what really blew me away was hearing a brand new wilco song, sky blue sky in a vw commercial. the record's just out.
the trend started when vw used nike drake's pink moon in a commercial some years back. that seemed to make it safe for left-of-the-dial music to be used to sell things. i'm not as purist as lots of folks in this trouser press discussion, and i certainly don't begrudge the right of anyone to use their music as they see fit. it's more just, well, surprise at who i'm hearing, even wilco, who've got a fairly high profile. some of these aren't exactly mainstream artists.
this site seems to be a fairly decent source of information for finding out the name of that song/artists you heard in a commmercial but couldn't quite place.